Services

UX strategies

The goal of the UX strategy is to increase the value of a product or brand

UX strategy audit

Audit of an existing business project from the perspective of a UX strategy

UI/UX audit

The identification of the shortcomings of the interface and determining growth

Prototyping

Creating an interactive prototype of a website or mobile app

Development of documentation

Development of a package of project documentation

Competitive analysis

Competitive analysis of online projects and applications

Reserches

Conducting market and audience research

Digital strategy

Creating a brand or product promotion strategy

UX strategies
The goal of the UX strategy is to increase the value of a product or brand
UX strategies

The UX strategy provides a framework for all the main aspects and connects them into a complete ecosystem between the buyer and seller through UX design.

  • Determine the project's prospects and adjust the business strategy, or completely abandon its implementation
  • Use it as a starting point for project implementation
  • Provide to investors as part of a business plan
  • Combines project data making it available to each project participant to form the basis of a knowledge base.
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UX strategy audit
Audit of an existing business project from the perspective of a UX strategy
UX strategy audit

UX strategy as an element of flexible management requires regular updating.

  • Determine the project's prospects and adjust the business strategy, or completely abandon its implementation
  • Provide it to investors as part of the project development business plan
  • Combine project data making it available to each project participant, forming the basis of a knowledge base.
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UI/UX audit
The identification of the shortcomings of the interface and determining growth
UI/UX audit

Using usability audit, you can find and fix errors in the interface, as well as affect the KPI of your project.

  • Identify discrepancies between the interface and real user scenarios
  • Detecting usability errors
  • For the formation of a specific pool of tasks to make changes
  • Creating a list of A/B tests and criteria for them
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Prototyping
Creating an interactive prototype of a website or mobile app
Prototyping

Interactive prototype development is an element of flexible development methods. The prototype allows you to significantly reduce costs when developing and launching a new project.

  • Thoroughly consider the location of all necessary blocks and design elements
  • Simulate behavior scenarios and organize a system for navigating and navigating through the funnel to key actions
  • Present clearly the concept of the future project
  • Form the basis for developing the technical task
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Development of documentation
Development of a package of project documentation
Development of documentation

Regardless of the chosen development methodology, the project team needs project documentation.

  • Create documentation that is understandable for all project participants, based on which decisions will be made and the effectiveness of the team members will be evaluated
  • Provide documentation to the contractor to assess the cost of project implementation
  • Define scenarios for further testing
  • Form the basis of the project's knowledge base
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Competitive analysis
Competitive analysis of online projects and applications
Competitive analysis

Identify the strengths and weaknesses of a product or project compared to other companies products based on a set of criteria.

  • Identify areas of the market that you don't have enough information about
  • Develop new products and services
  • Identify market trends
  • To enhance the efficiency of sales
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Reserches
Conducting market and audience research
Reserches

End-to-end and web Analytics, market research.

  • Getting up-to-date data for decision-making.
  • To evaluate the current performance based on the specified parameters
  • Identifying dependencies and patterns that affect performance
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Digital strategy
Creating a brand or product promotion strategy
Digital strategy

A long-term plan of marketing activities in the digital environment, based on the current external market situation and the activity of competitors.

  • Research of market volume and shares of major players
  • Research of ways to attract competitors traffic
  • Journey map research in digital channels
  • Research of requests for various target audience groups
  • Research on the device of funnels conversion of competitors
  • The formation of an optimal plan of action.
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