Comprehensive audit of an online store / Cases / IBRAIN. Expert agency

Comprehensive audit of an online store

In-depth analysis of the project focused on the B2C and B2B segments of the furniture components market.

ClientTD Server
IndustryFurniture and interior
ServicesUI/UX
Websitetdserver.ru

S Supplier of materials and components for the production of Cabinet furniture. During its existence, Server has become one of the largest suppliers, delivering products to hundreds of furniture manufacturers in Moscow and St. Petersburg, as well as in the North-Western and Central Federal districts. Our range consists of more than 1000 items - from chipboard to fasteners — and includes the materials and components necessary for the production of any model of modern Cabinet furniture.

Purpose

Conduct an independent assessment of the technical condition of the resource and determine potential ways of its development, taking into account the competitive niche occupied by the customer.

The prepared report contains basic information about the work performed. The report is structured according to the audit directions performed.

The first section presents the main conclusions and recommendations. This section is often of interest to managers.

As part of the comprehensive audit, testing is performed on the correct display of the page content on devices and browsers used by users of the resource.

Audit of usability of the user interface

We are also exploring user scenarios and the most popular paths of users based on the data we give recommendations for improving user interaction with the resource.

Search audit and audience audit

We study not only the current position of the site in search results and the correctness of SEO settings, but also compare it with the SEO promotion tactics of the nearest competitors. As a result, we can predict the effectiveness of our recommendations with minimal error.

As part of the technical audit, we not only analyze server hardware settings, database architecture, and SQL query optimization, and the presence of errors in the code, but also evaluate the entire infrastructure associated with the resource's failure-free operation. To do this, we conduct briefings and interviews with representatives of the Customer.

Cases