UX strategies

The goal of the UX strategy is to increase the value of a product or brand

UX strategy is a type of thinking. It is not a way to formulate and execute an ideal plan; it is designed to explore the existing situation, analyze the possibilities, conduct structured experiments, fail, learn lessons, and try again until you have something valuable that people really need. In the process of developing a UX strategy, you will have to take risks and put up with failures. You will learn how to reduce the damage from errors by conducting small structured experiments to check whether your strategy is leading the team in the right direction.

In what cases is it recommended
When optimizing your existing business
When starting a startup or traditional business
When launching a new product (product, service, project, service)
What is UX-strategy
  • A set of documents, essentially pre-project documentation. The composition depends on the specifics of the business or project and the input data.
  • The strategy is a Declaration of the key aspects of the project at the time of its writing. Since the strategy refers to agile development techniques, it must be updated and adjusted after the completion of the cycle. The duration of this cycle is determined by the product owner.

We approach each project individually based on the specifics of the business and the tasks set for us. Here you can find fragments of documents.

What will it do for me?
01. Determine the project's prospects and adjust the business strategy, or completely abandon its implementation

02. Combine project data making it available to each project participant, forming the basis of a knowledge base.

03.Provide to investors as part of a business plan

04. Use it as a starting point for project implementation.

The time and cost
5-10 000 €
Average cost
3-12 weeks
80-200 pages
Volume of documents

The cost and timing of strategy formation depends on the following parameters:

Available introductory information
The specifics of the business or project
Documentation included in the strategy
List of possible documents
  • Whitepapers-independent project evaluation, summary information, and recommendations for working with documentation.
  • Determining the value of a product, determining hypotheses that need to be tested.
  • Defining characters and creating user stories.
  • Defining and describing mental models
  • Competitive analysis.
  • Hypothesis testing, field research.
  • Prototype of a web project or application
  • StoryMap
  • Defining the project's prospects and developing a UX strategy for the project.
How to develop a UX strategy
If you wish, we sign an NDA (non-disclosure agreement for confidential information).
At this stage, we conduct briefings and interviews with key employees of your company.
Documentation is prepared interactively, after each document, a mini-presentation is made for the Customer.
Let's discuss your project