UX strategies
The UX strategy provides a framework for all the main aspects and connects them into a complete ecosystem between the buyer and seller through UX design.
- Determine the project's prospects and adjust the business strategy, or completely abandon its implementation
- Use it as a starting point for project implementation
- Provide to investors as part of a business plan
- Combines project data making it available to each project participant to form the basis of a knowledge base.
UX strategy audit
UX strategy as an element of flexible management requires regular updating.
- Determine the project's prospects and adjust the business strategy, or completely abandon its implementation
- Provide it to investors as part of the project development business plan
- Combine project data making it available to each project participant, forming the basis of a knowledge base.
UI/UX audit
Using usability audit, you can find and fix errors in the interface, as well as affect the KPI of your project.
- Identify discrepancies between the interface and real user scenarios
- Detecting usability errors
- For the formation of a specific pool of tasks to make changes
- Creating a list of A/B tests and criteria for them
Prototyping
Interactive prototype development is an element of flexible development methods. The prototype allows you to significantly reduce costs when developing and launching a new project.
- Thoroughly consider the location of all necessary blocks and design elements
- Simulate behavior scenarios and organize a system for navigating and navigating through the funnel to key actions
- Present clearly the concept of the future project
- Form the basis for developing the technical task
Development of documentation
Regardless of the chosen development methodology, the project team needs project documentation.
- Create documentation that is understandable for all project participants, based on which decisions will be made and the effectiveness of the team members will be evaluated
- Provide documentation to the contractor to assess the cost of project implementation
- Define scenarios for further testing
- Form the basis of the project's knowledge base
Competitive analysis
Identify the strengths and weaknesses of a product or project compared to other companies products based on a set of criteria.
- Identify areas of the market that you don't have enough information about
- Develop new products and services
- Identify market trends
- To enhance the efficiency of sales
Reserches
End-to-end and web Analytics, market research.
- Getting up-to-date data for decision-making.
- To evaluate the current performance based on the specified parameters
- Identifying dependencies and patterns that affect performance
Digital strategy
A long-term plan of marketing activities in the digital environment, based on the current external market situation and the activity of competitors.
- Research of market volume and shares of major players
- Research of ways to attract competitors traffic
- Journey map research in digital channels
- Research of requests for various target audience groups
- Research on the device of funnels conversion of competitors
- The formation of an optimal plan of action.